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| Criterion |  Product Discovery Solution Interview |  Innovation Design Thinking |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-10 Interviews | 4-10 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Problem Statement, Prototype, Test Learnings | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationInterviewsPrototype | InnovationPrototypeResearch | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |