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| Criterion | ![]() Product Discovery Solution Interview | ![]() Business Strategy Ansoff Matrix | ![]() Business Strategy Three Horizons | ![]() Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 30-60 min je Interview | 45-90 min | Halbtags-Workshop, dann iterativ | 4-5 Tage |
Participantsdifferent | 5-10 Interviews | 2-8 | 3-12 | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ValidationInterviewsPrototype | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | Design sprintPrototypeValidationInnovation |



