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| Criterion |  Product Discovery Solution Interview |  Business Strategy Ansoff Matrix |  Decision Making Force Field Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 30-60 min je Interview | 45-90 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-10 Interviews | 2-8 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Ansoff Matrix, Growth Options, Risk Notes | Force Field Map, Change Levers, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationInterviewsPrototype | GrowthStrategyMarketPortfolio | ChangeDecisionStrategy | ExperimentsGrowthAnalyticsValidation |