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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.
Complexitydifferent
MediumLowHighMedium
Timedifferent
30-60 min je Interview45-90 min4-5 TageHalbtags-Workshop, dann iterativ
Participantsdifferent
5-10 Interviews2-85-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Solution Feedback, Objection List, Validation NotesAnsoff Matrix, Growth Options, Risk NotesPrototype, Test Findings, Decision RationaleHorizon map, Portfolio view, Initiatives per horizon, Resource plan
Tagsno overlap
ValidationInterviewsPrototype
GrowthStrategyMarketPortfolio
Design sprintPrototypeValidationInnovation
StrategyInnovationPortfolioForesight
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