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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumLowLowMedium
Timedifferent
30-60 min je Interview45-90 min45-90 min30-60 min je Interview
Participantsdifferent
5-10 Interviews2-82-85-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesAnsoff Matrix, Growth Options, Risk NotesAssumption List, Critical Assumptions, Learning PlanProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
ValidationInterviewsPrototype
GrowthStrategyMarketPortfolio
AssumptionsRiskDecisionDiscovery
DiscoveryInterviewsValidation
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