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| Criterion |  Product Discovery Solution Interview |  UX Research Affinity Diagramming |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 30-60 min je Interview | 45–90 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 5-10 Interviews | 3-10 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Theme clusters, Insight statements, Opportunity areas | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationInterviewsPrototype | SynthesisQualitativeRoot cause | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |