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Criterion
Paper illustration for Soft Systems Methodology.
Systems Thinking
Soft Systems Methodology
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Soft Systems Methodology helps explore unclear or politically charged problems systematically. Instead of forcing a quick answer, the method builds a shared understanding of perspectives and room for action.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
HighLowMediumLow
Timedifferent
0.5-3 Tage45-90 min1-3 h1-2 h
Participantsdifferent
5-152-81-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Rich Picture, Root Definitions, Conceptual Models, Change AgendaAnsoff Matrix, Growth Options, Risk NotesArgument Map, Evidence Gaps, Decision RationaleDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
Soft systemsComplexitySensemakingSystems thinking
GrowthStrategyMarketPortfolio
SensemakingDecisionRationale
StrategyDecisionAssumptionsHypothesis
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