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| Criterion |  Product Discovery Smoke Test |  Decision Making Wideband Delphi |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 1-5 Tage | 1-4 h or multiple rounds | 1-4 Wochen | 45-90 min |
Participantsdifferent | Nutzertraffic | 4-12 Experten | 6-30 Experten | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Estimate Range, Assumption Log, Expert Consensus Notes | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | EstimationExpertsForecasting | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio |