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| Criterion |  Product Discovery Smoke Test |  Systems Thinking Wardley Mapping |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Wardley Mapping makes visible where an offering stands today and where it can evolve. The method connects user need, value chain, and evolution stages into a strategic basis for platform, build, or buy decisions. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 45-90 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 2-10 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Wardley Map, Strategic Options, Evolution Notes | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategySystems thinkingDynamics | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery |