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| Criterion |  Product Discovery Smoke Test |  Product Discovery Test Card |  Product Strategy Counter Metrics |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 1-5 Tage | 20-35 min | 30-60 min | 60-90 min |
Participantsdifferent | Nutzertraffic | 1-5 | 2-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Counter Metric List, Guardrail Definitions | Prioritization Canvas, Hypothesis Backlog |
Tags1 shared | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | MetricsMeasurementStrategyExperiments | ExperimentsPrioritizationDiscoveryHypothesis |