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| Criterion |  Product Discovery Smoke Test |  Business Strategy SWOT Analysis |  Product Discovery Learning Card |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 1-5 Tage | 30-60 min | 25-40 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 3-12 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | SWOT matrix, Strategic options, Action list | Learning Card with evidence and next action | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryLearning | GrowthStrategyMarketPortfolio |