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| Criterion |  Product Discovery Smoke Test |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 1-5 Tage | 30-60 min | 1-2 h | 45-90 min |
Participantsdifferent | Nutzertraffic | 3-12 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation | GrowthStrategyMarketPortfolio |