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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-5 Tage1-2 h Setup, laufend25-40 min1-2 Wochen
Participantsdifferent
Nutzertraffic2-81-51-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlogLearning Card with evidence and next actionExperiment card, Result summary, Next bet
Tags1 shared
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
ExperimentsValidationDiscoveryLearning
MarketingGrowthExperimentsLearning
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