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| Criterion |  Product Discovery Smoke Test |  Business Strategy PESTLE Analysis |  Product Discovery Pretotyping |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 1-5 Tage | 1-3 h | Stunden bis wenige Tage | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-10 | 1-4 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | PESTLE Map, External Risks, Strategic Questions | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyMarketAnalysis | ValidationDemandMVP | GrowthStrategyMarketPortfolio |