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| Criterion |  Product Discovery Smoke Test |  Business Strategy PESTLE Analysis |  Business Strategy Business Model Stress Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 1-5 Tage | 1-3 h | Half day | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-10 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | PESTLE Map, External Risks, Strategic Questions | Stress Test Report, Action Plan per Scenario | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyMarketAnalysis | StrategyBusiness modelRiskDiagnosis | GrowthStrategyMarketPortfolio |