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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-5 Tage1-2 h1-5 Tage25-40 min
Participantsdifferent
Nutzertraffic3-8Nutzertraffic1-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteNorth Star metric, Input metric tree, Measurement cadenceClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthMetricsAlignmentRetention
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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