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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-5 Tage1-2 h30-60 min20-35 min
Participantsdifferent
Nutzertraffic3-81-51-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteNorth Star metric, Input metric tree, Measurement cadenceCompleted Experiment Canvas, Success MetricTest Card with a pre-set threshold
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthMetricsAlignmentRetention
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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