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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowHighLowMedium
Timedifferent
1-5 TageHalf day45-90 min1-5 Tage
Participantsdifferent
Nutzertraffic3-122-8Nutzertraffic
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteLeverage Map, Action StrategyAnsoff Matrix, Growth Options, Risk NotesClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
Systems thinkingChangeStrategy
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandDiscovery
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