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| Criterion |  Product Discovery Smoke Test |  Growth Growth Experiment |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-2 Wochen | 45-90 min | 45-60 min |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Experiment card, Result summary, Next bet | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationExperimentsDemandGrowth | MarketingGrowthExperimentsLearning | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation |