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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-5 Tage90-180 min30-60 min1-5 Tage
Participantsdifferent
Nutzertraffic3-62-6Nutzertraffic
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteGQM Table, Metric ProfilesCounter Metric List, Guardrail DefinitionsClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
MetricsMeasurementEngineeringAlignment
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandDiscovery
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