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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 Tage60-120 min1-2 h Setup, laufend1-5 Tage
Participantsdifferent
Nutzertraffic3-82-8Nutzertraffic
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlogClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthRetentionConversion
GrowthMetricsExperiments
ValidationExperimentsDemandDiscovery
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