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| Criterion |  Product Discovery Smoke Test |  Decision Making Decision Matrix |  Decision Making Trade-off Analysis |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 45-90 min | 45-120 min | 30-60 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Decision Matrix, Scoring Rationale, Selected Option | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | ICE Table, Top Idea List |
Tagsno overlap | ValidationExperimentsDemandGrowth | DecisionCriteriaScoringTradeoffs | TradeoffsDecisionCriteriaOptions | PrioritizationScoringGrowthDecision |