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| Criterion |  Product Discovery Smoke Test |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-2 h | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio |