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| Criterion |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 1-5 Tage | 45-60 min | 45-90 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery |