View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 1-5 Tage | 45-90 min | 5-15 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |