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| Criterion |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 1-5 Tage | 45-90 min | 45-60 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | AssumptionsRiskDecisionDiscovery |