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| Criterion |  Product Discovery Smoke Test |  Growth A/B Testing |  Innovation Morphological Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 1-5 Tage | 1-4 Wochen | 1-3 h | 30-60 min |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 | 4-12 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | Morphological Box, Concept Combinations, Idea Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | IdeationInnovationCreativity | BrainstormingIdeationCreativityWorkshopDivergence |