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| Criterion |  Product Strategy SMART Goals |  Business Strategy VRIO Framework |  Product Strategy OKRs |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 90-180 min | 1-2 h Setup | 45-90 min |
Participantsdifferent | 1-8 | 3-6 | 2-20 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | VRIO Table, Strategic Actions | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyDiagnosisBusiness modelCapability | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning |