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| Criterion |  Product Strategy SMART Goals |  Business Strategy TOWS Matrix |  Product Strategy OKRs |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h | 1-2 h Setup | 1-3 h |
Participantsdifferent | 1-8 | 3-10 | 2-20 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | TOWS Matrix, Strategic Options, Priority Actions | OKR set, Measurement plan, Review cadence | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyAnalysisOptions | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisPlanning |