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| Criterion |  Product Strategy SMART Goals |  Business Strategy Strategy Map |  Growth Funnel Analysis |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 2-4 h workshop plus review | 1-3 h | 1-2 h Setup |
Participantsdifferent | 1-8 | 4-10 | 1-5 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality | AnalyticsConversionGrowth | GoalsAlignmentOutcomesMeasurement |