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| Criterion | ![]() Product Strategy SMART Goals | ![]() Business Strategy Strategy Map | ![]() Decision Making Assumption Surfacing | ![]() Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 15-30 min | 2-4 h workshop plus review | 45-90 min | 1-2 h Setup |
Participantsdifferent | 1-8 | 4-10 | 2-8 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses | Assumption List, Critical Assumptions, Learning Plan | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality | AssumptionsRiskDecisionDiscovery | GoalsAlignmentOutcomesMeasurement |



