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| Criterion |  Product Strategy SMART Goals |  Product Discovery Smoke Test |  Business Strategy Strategy Map |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 15-30 min | 1-5 Tage | 2-4 h workshop plus review | 45-60 min |
Participantsdifferent | 1-8 | Nutzertraffic | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Interest Metrics, Conversion Signal, Learning Note | Strategy Map, Objective Set, Cause-Effect Hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | GoalsPlanningMeasurementAlignment | ValidationExperimentsDemandGrowth | AlignmentExecutionGoalsCausality | AssumptionsRiskExperimentsValidation |