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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 1-3 h | 45-90 min |
Participantsdifferent | 1-8 | 2-20 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning |