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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Facilitation Expectation Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 2-20 | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Expectation Map, Alignment Notes, Agreements | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | AlignmentStakeholdersTeam | AlignmentStakeholdersStrategyFacilitation |