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| Criterion |  Product Strategy SMART Goals |  Knowledge Modeling IBIS |  Knowledge Modeling Concept Mapping |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 1-3 h | 1-2 h | 1-2 h Setup |
Participantsdifferent | 1-8 | 2-8 | 1-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Issue Map, Positions, Argument Notes | Concept Map, Relationship Labels, Knowledge Gaps | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | RationaleKnowledgeDecision | KnowledgeConceptsMappingSensemaking | GoalsAlignmentOutcomesMeasurement |