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| Criterion |  Product Strategy SMART Goals |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 1-3 h | 45-60 min | 1-2 h Setup |
Participantsdifferent | 1-8 | 1-5 | 2-8 | 2-20 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | GoalsAlignmentOutcomesMeasurement |