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| Criterion |  Product Strategy SMART Goals |  Growth Flywheel |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 60-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-8 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | KPI Tree, Owner List |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GrowthRetentionConversion | MetricsStrategyAlignmentMeasurement |
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