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| Criterion |  Product Strategy SMART Goals |  Growth Flywheel |  Growth A/B Testing |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 15-30 min | 60-120 min | 1-4 Wochen | 1-2 h Setup |
Participantsdifferent | 1-8 | 3-8 | 1-6 | 2-20 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation | GoalsAlignmentOutcomesMeasurement |