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| Criterion |  Product Strategy SMART Goals |  Facilitation Expectation Mapping |  Product Strategy GIST Planning |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 15-30 min | 45-90 min | Wochen bis Monate je Goal | 1-2 h |
Participantsdifferent | 1-8 | 3-12 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Expectation Map, Alignment Notes, Agreements | Goals, Idea bank, Step-project list, Tasks, Learning reports | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GoalsPlanningMeasurementAlignment | AlignmentStakeholdersTeam | RoadmapOutcomesPlanningExperiments | AlignmentStakeholdersStrategyFacilitation |