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| Criterion |  Product Strategy SMART Goals |  Business Strategy Balanced Scorecard |  Product Strategy OKRs |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 15-30 min | Halber Tag bis mehrere Wochen | 1-2 h Setup | 45-90 min |
Participantsdifferent | 1-8 | 4-12 | 2-20 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Balanced Scorecard, Strategic Measures, Initiative Map | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyMetricsExecution | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning |