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| Criterion |  Product Strategy SMART Goals |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 15-30 min | 1-4 Wochen | 1-2 Wochen pro Iteration | 1-5 Tage |
Participantsdifferent | 1-8 | 1-6 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GoalsPlanningMeasurementAlignment | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions | ValidationExperimentsDemandDiscovery |