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| Criterion |  Delivery Shape Up |  UX Research User Interviews |  Product Strategy GIST Planning |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | Wochen bis Monate je Goal | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | 1 participant per interview | 3-10 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | RoadmapOutcomesPlanningExperiments | CommunicationStakeholdersDeliveryPlanning |