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| Criterion |  Delivery Shape Up |  UX Research User Interviews |  Delivery Communication Plan |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 2-4 pro Pitch | 1 participant per interview | 2-6 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Communication Plan, Channel Matrix, Message Cadence | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | CommunicationStakeholdersDeliveryPlanning | DiscoveryInterviewsOpportunityCustomer |