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| Criterion |  Delivery Shape Up |  UX Research User Interviews |  Decision Making Assumption Surfacing |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | 45-90 min | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | 1 participant per interview | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Assumption List, Critical Assumptions, Learning Plan | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | AssumptionsRiskDecisionDiscovery | CommunicationStakeholdersDeliveryPlanning |