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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumLowLowLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down30–60 min per interview15-45 min45-90 min
Participantsdifferent
2-4 pro Pitch1 participant per interview1-32-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesInterview Notes, Themes, Insight SummaryADR File, Decision Log, RationaleCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
QualitativeResearchCustomerDiscovery
ArchitectureRationaleDocumentationGovernance
CommunicationStakeholdersDeliveryPlanning
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