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| Criterion |  Delivery Shape Up |  UX Research Usability Testing |  UX Research First-click Testing |  Delivery Communication Plan |
|---|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-2 h je Session | 1-2 Tage | 45-90 min |
Participantsdifferent | 2-4 pro Pitch | Based on research question | 10-30 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Usability Issues, Severity List, Recommendations | Click Heatmap, Success Rate, Design Recommendations | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | PlanningDeliveryAutonomy | ValidationUXPrototype | UXNavigationFindabilityValidation | CommunicationStakeholdersDeliveryPlanning |