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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Time Blocking
Operations
Time Blocking
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.With a calendar that grows on request, the method makes available time explicit again. It combines appointments, focus work, and buffer into a more realistic day structure.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowLowMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down15-30 min Planung, laufend30–60 min per interview30-60 min je Interview
Participantsdifferent
2-4 pro Pitch11 participant per interview5-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesBlocked Calendar, Capacity View, Focus PlanInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
PlanningDeliveryAutonomy
PlanningTime managementFocus
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
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