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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Surveys method illustration showing its working structure
UX Research
Surveys
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down3-14 Tage1 Tag bis mehrere Wochen30-60 min je Interview
Participantsdifferent
2-4 pro Pitch50+4-105-10 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesSurvey Results, Charts, Segment InsightsProblem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
PlanningDeliveryAutonomy
QuantitativeResearchValidation
InnovationPrototypeResearch
ValidationInterviewsPrototype
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