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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down3-14 Tage45-60 min45-90 min
Participantsdifferent
2-4 pro Pitch50+2-82-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesSurvey Results, Charts, Segment InsightsAssumption map, Test backlog, Risk rankingCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
QuantitativeResearchValidation
AssumptionsRiskExperimentsValidation
CommunicationStakeholdersDeliveryPlanning
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