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Criterion
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumLowMediumLow
Timedifferent
6 Wochen Cycle + 2 Wochen Cool-Down1-2 h45-90 min45-90 min
Participantsdifferent
2-4 pro Pitch2-83-82-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Pitches, Bet-table decisions, Hill charts, Cooldown outcomesProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
PlanningDeliveryAutonomy
VisionCanvasStrategyAlignment
OutcomesStrategyBehaviorPlanning
CommunicationStakeholdersDeliveryPlanning
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